Kirin Beer

 To conceptualize this newly-imagined advertising campaign, and help Kirin Beer stand out from the crowd, I sought out a unique selling point. I found that Kirin is the world's first "single press" beer, which is purer than traditionally-made beers.

This finding was broadcasted throughout the campaign, allowing viewers to discover something new about Kirin Beer, and therefore intriguing them. This campaign targets millennials and Americans looking for their new "go-to drink". The concept creates a fresh, modern aesthetic through the introduction of a tweaked color palette, gradients, and eye-catching Japanese imagery. 

billboard | subway | poster